digital commerce

Serbia witnesses surge in payment card adoption and transactions, paving the way for digital commerce growth

At the close of 2023, the National Bank of Serbia reported that the country had issued 11.5 million payment cards, marking a 7.1 percent increase from the previous year. Over the course of the year, in-store transactions with these cards reached 564.3 million, signifying a notable growth of 21.1 percent compared to 2022. Of the total transactions, 7.7 percent were conducted using cards from foreign companies, primarily attributed to tourist activity. This amounted to 43.3 million transactions, showcasing a nearly…