digital advertising industry

Serbia’s digital advertising industry surges by 27.5% in 2023

The digital advertising industry in Serbia experienced significant growth last year, with a 27.5% increase in spending, rising from 83 million euros in 2022 to 106 million euros in 2023. Despite this growth, per capita spending on digital advertising in Serbia remains among the lowest in Europe at €12.6, significantly below the European average of €115. Here's a breakdown of the marketing spend and growth by category: Social network advertising Growth rate by segment In summary, Serbia's digital advertising landscape…