creative industries

Serbia’s Video-Game Industry Reaches €222mn as Studios Shift Toward IP Ownership

Serbia’s video-game industry generated approximately €222 million in revenue in 2025, establishing gaming as a significant export-oriented business sector alongside the country’s broader technology industry. The sector brings together software engineering, visual arts, music, storytelling and data analytics, while digital distribution allows successful games to reach international markets without physical manufacturing or logistics. This enables studios to commercialise the same intellectual property across multiple markets. The industry is now moving into a more challenging operating environment. Despite record revenue, hiring…