congress tourism

Serbia Positions Congress Industry as Investment and Knowledge Platform

Serbia’s congress sector is increasingly being framed beyond traditional tourism metrics, with emphasis shifting toward the profile of visiting participants, the decisions they influence, and the networks created through major international events. The focus is no longer limited to visitor numbers in Belgrade but extends to the economic, institutional and professional impact generated by congress activity. The development of Sava Centar in Belgrade has become a central element of this repositioning. The venue is identified as the country’s largest congress…