business climate

Serbia’s Business Environment and Digitalization Strategy for 2026

The business landscape in Serbia is evolving, characterized by challenges arising from a slowdown in global demand and a recent decline in foreign direct investment (FDI) inflows. Despite these obstacles, the Serbian government is actively positioning the country as a hub for digital innovation in Southeast Europe. A strategic program has been initiated, with over 100 million euros allocated for investments in artificial intelligence (AI) infrastructure and incentives by 2026, aiming to modernize public services and attract high-value private investments.…