beverage sector

Chipflation in Serbia: Cheaper brands see faster price increases amid inflationary pressures

The phenomenon of "chipflation", which refers to the faster rise in prices of cheaper brands compared to more expensive ones during periods of inflation, has gained increasing attention worldwide. This trend has been noted in several countries, including Italy, the USA, Australia, Germany, Spain, and France. Now, it seems that chipflation has also taken hold in Serbia. The National Bank of Serbia (NBS) has confirmed that chipflation is present in the country, particularly within the food and beverage sector. From…