In January, prices in Serbia increased by 4.6% compared to the previous year, with the National Bank of Serbia expecting inflation to remain within the 4.5% target range for 2024.
Consumers are also affected by global pricing phenomena:
- Chipflation – Cheaper products become more expensive at a faster rate than premium ones, disproportionately impacting lower-income groups.
- Gridflation – Companies increase profit margins by passing costs onto consumers.
- Shrinkflation – Products maintain the same price but decrease in size or quantity.
- Skimpflation – Product quality is reduced while prices remain the same or increase.
To minimize the impact, experts recommend comparing prices and product quantities, shopping in bulk and checking online deals.
